After 12 years of building a powerful global platform for the beverage alcohol industry, Beverage Trade Network (BTN) is now officially opening its media assets for paid advertising with the launch of BTN Media Services. This initiative allows brands to leverage BTN’s highly targeted audience and industry influence to advertise, promote, and amplify their presence across multiple digital channels.

We call it the new era, as it will offer you ‘contextual storytelling’ that drives business results and aims at your targetted audience.

About BTN Media Services

BTN Media Services is designed to offer strategic advertising and brand exposure for wineries, breweries, distilleries, importers, distributors, and service providers in the beverage industry. Through a combination of paid media placements, content marketing, video promotions, and digital advertising, BTN now provides businesses with the tools to directly reach their ideal audience—beverage trade professionals looking for new products, suppliers, and insights.

Why Advertise with BTN?

BTN has spent over a decade cultivating a trusted network of beverage professionals through its global events, trade competitions, and media platforms. Now, with BTN Media Services, brands can advertise their products, services, and stories to a highly engaged, industry-specific audience.

Unlike generic advertising platforms, BTN offers:

1. Targeted exposure to beverage industry decision-makers (importers, distributors, retailers, and on-premise buyers).
2. Multi-platform advertising options, including digital display ads, sponsored content, email campaigns, and social media promotions.
3. Integrated media opportunities, including video interviews, podcast features, and influencer collaborations.
4. High-impact placements on BTN’s portfolio of leading industry websites (Sommelier Business, Bartenders Business, Drinks Merchants, The On Trade, and more).

Who Can Benefit from BTN Media Services (Advertising)?

BTN Media Services is the perfect solution for:

1. Wineries, Breweries, and Distilleries – Promote new releases, special offers, and brand stories.
2. Importers & Distributors – Advertise portfolio expansions, new market launches, or buyer events.
3. Retailers & Hospitality Groups – Showcase exclusive selections, private label programs, or on-trade partnerships.
4. Beverage Tech & Service Providers – Reach businesses in need of logistics, software, and operational support.
5. Trade Shows & Events – Increase exhibitor sign-ups, visitor engagement, and sponsorship awareness.

Tailored Advertising & Media Packages – Choose What Works for You

BTN Media Services offers flexible advertising and media packages, allowing brands to select specific promotional elements that best fit their marketing strategy. Whether you need banner ads, sponsored content, email outreach, video promotions, or social media campaigns, you can customize your advertising plan to maximize impact within your budget.

For those looking for maximum value, BTN offers a comprehensive Annual Package—a high-impact media solution worth $8,000, available for just $3,600. This all-in-one package ensures consistent visibility across BTN’s media assets and includes:

1. Banner Advertising – Prominent placements on BTN’s high-traffic websites.
2. Sponsored Content – Professionally written and published articles about your brand.
3. Press Release Distribution – Share key announcements with BTN’s industry audience.
4. Social Media Advertising – Paid campaigns targeting buyers and decision-makers.
5. Video & Podcast Features – Interviews, product spotlights, and branded content.
6. Email Advertising – Direct outreach to importers, distributors, and retailers.
7. Quarterly Performance Reports – Insights on campaign reach and engagement.
8. Entry for Two Products into BTN Competitions – Get brand recognition and awards.
9. Dedicated Account Management – Strategic support to maximize your campaigns.

Brands can opt for individual advertising elements or choose the Annual Package for a cost-effective, year-long media presence that drives brand awareness, engagement, and sales.

BTN Media Assets – Where Beverage Brands Can Advertise for Maximum Industry Impact

Beverage Trade Network (BTN) has built a portfolio of highly targeted digital media assets that serve various segments of the beverage industry. Each platform is designed to reach a specific audience, offering unique advertising opportunities to producers, importers, distributors, retailers, and service providers.

Here’s a breakdown of BTN’s media assets, their core audiences, and who should advertise on them:

1. Sommelier Business

Audience: Sommeliers, wine directors, fine dining professionals, and hospitality buyers.

Best for Advertising: Premium wineries, fine wine importers & distributors, glassware & wine accessories brands, wine education platforms.

Sommelier Business is a leading digital publication focused on educating and empowering sommeliers and wine professionals. It features industry insights, career tips, wine trends, and buying guides. Advertisers can connect with top sommeliers, beverage directors, and restaurant buyers who influence wine lists and purchasing decisions at luxury hotels, restaurants, and wine bars. Ideal for wineries looking to place their brand in premium on-premise accounts or suppliers offering wine training, storage, and accessories.

2. Bartenders Business

Audience: Bartenders, mixologists, bar managers, and spirits brand ambassadors.

Best for Advertising: Craft spirits brands, cocktail ingredient suppliers, bar tools, bartender education programs, and bar consulting services.

Bartenders Business is dedicated to the craft of bartending, featuring content on spirits trends, cocktail innovation, bar management, and industry news. It attracts bar professionals who influence spirit selections and cocktail program development. Advertisers can reach decision-makers at cocktail bars, hotel lounges, and restaurant bars looking for unique spirits, cocktail ingredients, and bar tools. Ideal for new spirits brands aiming to increase on-premise visibility.

3. Drinks Merchants

Audience: Independent retailers, wine shop owners, supermarket alcohol buyers, and retail chains.

Best for Advertising: Alcohol beverage brands (wines, beers, spirits, RTDs), POS & packaging suppliers, retail software providers.

Drinks Merchants is designed for retail professionals in the beverage industry, offering insights into trends, merchandising strategies, and consumer behavior. Alcohol brands can advertise here to gain direct exposure to independent liquor stores and retail chains looking for new products to stock. Additionally, POS technology providers, packaging companies, and retail software solutions can use this platform to target retail decision-makers.

4. The On Trade

Audience: On-premise buyers, restaurant & bar owners, food & beverage directors, and hospitality groups.

Best for Advertising: Alcohol brands targeting bars/restaurants, foodservice suppliers, spirits distributors, training programs, menu design services.

The On Trade focuses on the business side of on-premise beverage sales, covering industry trends, beverage program strategies, and business growth insights. It is a perfect advertising space for wineries, breweries, and distilleries looking to enter or expand in the hospitality sector. Additionally, distributors, glassware providers, and food & beverage software companies can reach on-trade buyers and decision-makers here.

5. London Drinks Guide, San Francisco Drinks Guide, Los Angeles Drinks Guide, Paris Drinks Guide, Mumbai Drinks Guide, Chicago Drinks Guide

Audience: Consumers, drink enthusiasts, cocktail lovers, and casual wine drinkers.

Best for Advertising: Beverage brands targeting consumers, spirits companies, ready-to-drink (RTD) brands, e-commerce alcohol retailers.

Our Drinks Guide is a consumer-facing media platform showcasing wine, beer, and spirits recommendations, cocktail recipes, and London’s best bars & drinks events. This is the ideal advertising platform for brands looking to build direct-to-consumer awareness, especially for DTC wine sales, subscription clubs, spirits launches, and RTD products.

6. Beverage Trade Network (BTN) Main Site

Audience: Importers, distributors, brand owners, and international trade professionals.

Best for Advertising: Producers looking for distributors, logistics & warehousing providers, industry consultants, export service providers.

The BTN main website is the central hub for beverage industry professionals seeking distribution and business solutions. This is the ideal place to advertise for importers, distributors, logistics providers, compliance consultants, and export facilitators. Brands can use BTN’s main platform to find new markets, connect with potential partners, and showcase their products globally.

BTN Media Goes Beyond BTN – A Global Network of Press & Influencer Partnerships

BTN Media is not just limited to its own platforms; it is actively building a global network of press and influencer partners in the drinks industry. Brands looking to advertise in leading global drinks magazines or collaborate with top wine, spirits, and beer influencers can now use BTN Media to facilitate placements at discounted rates. By leveraging BTN’s relationships with media outlets and digital creators worldwide, businesses can expand their reach beyond BTN’s ecosystem and execute impactful marketing campaigns across multiple channels with ease.

Our drinks influencers that will post your content are real industry people like sommeliers and bartenders around the world.

Examples of third-party press stories below

Get Started with BTN Media Services

For brands, agencies, and companies looking to amplify their presence, increase visibility, and drive sales, BTN Media Services provides a trusted platform for paid advertising and digital marketing.

For a free consultation or to explore advertising opportunities, register your interest at: BTN Media Services. Our team will discuss your advertising goals and provide custom pricing and tailored solutions to fit your needs.

About Beverage Trade Network

Beverage Trade Network (BTN) is a global platform connecting beverage professionals through trade shows, competitions, digital marketplaces, and now paid advertising services. With over 200,000 active industry professionals in its network, BTN is a leader in content-driven marketing, networking, and business development for the wine, beer, and spirits sectors.

For more information, visit: the BTN Media Services section.

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Beverage Trade Network Opens 2025 BTN Sales Registration

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